An update from Brian Hazard of Color Theory

An update from Brian Hazard of Color Theory View this in your browser

I just updated my article on Songtrust with my latest royalty figures. Since 2012, Songtrust has paid me $789, $322 of which I wouldn't have otherwise received. I hope to see that number rise substantially in the coming months since my Spotify streams are way up. Speaking of which, my Spotify Ad Studio campaign generated almost 1300 listeners, 1215 of which were new to my music.  I'll update my article once the post campaign window results are final (the grey bars at the side of the graph). In the meantime, let's do a little back-of-the-envelope math: 1300 new listeners x 6 streams per listener = 7800 streams x $0.004 per stream = $31 I didn't expect the streams to pay for the $250 campaign, but hey, they covered about an eighth of it! I promise to write about my four Spotify PR campaigns with two different companies soon! I also owe you an article about finding new fans with Hypeddit download gates. Last but not least, I surveyed my mailing list of 6.5K subscribers to see if there was enough interest to justify a CD pressing of my upcoming album: So... nope! And no, they don't want vinyl either. 😭 Until next month, let's hustle. 🕺 Brian.

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